Notebook-Based Data Science Tools Make It Easier for Retailers to Turn Their Data into a Powerful Business AssetThe competition in retail is fierce and great products alone are no longer enough. Whether shopping online or in person, customers want seamless, personalized shopping experiences. Helping retailers compete by making better use of their data, Oracle continues to weave significant artificial intelligence (AI) and machine learning capabilities into its Retail Insights and Science Suite.With new features, such as notebook-based data science tools, retailers can quickly deploy new data science-driven solutions to further engage and delight customers across channels. As an example, a retailer can build machine learning models within their Oracle Retail solutions to extract insights from images, sense demand from social media, or re-balance inventory to maximize productivity.“Notebook-based solutions offer open source without the hassles,” according to Forrester. They leverage innovations in open source machine learning to enable data scientists to create models in their development languages of choice, such as Python or R. As such, they can speed new learnings that can both enhance the customer experience and bottom line results.A leading Saudi Arabia pharmacy retailer, Nahdi Medical Company, applied these principles when they needed to create a new AI and machine learning model that could correlate customer engagement with marketing campaigns to identify and reward loyal customers.Marketing Technology News: Amazon or Alibaba: Freedonia Compares These Global E-Commerce Leaders“By taking the innovative predictive models provided by Oracle Retail Science Platform Cloud Service and coupling them with our analytics intellectual property, we’ll be able to understand and predict our guests’ behavior which will give us the opportunities to serve them better,” said Dr. Ayman Abdalazem, head of business intelligence and analytics, Nahdi Medical Company. “Selecting a cloud platform for data science has enabled us to quickly implement the solution while minimizing technical debt and accelerating the value we extract for Nahdi Medical Company.”Standout Features of the Oracle Retail Insights and Science Suite With the Retail Science and Insights Suite business leaders and data scientists can deliver faster decisions with greater precision and innovations that drive tangible results.“Most machine learning projects fall short on delivering tangible business benefits. Not because the innovation is misaligned with a business objective but because it is difficult to operationalize innovation,” said Jeff Warren, vice president, Oracle Retail. “The Retail Science Platform delivers the standardization and controls that enterprises need to accelerate their new offerings and swiftly integrate them into their business workflows. With the addition of notebook-based tools, our solution is a force to be reckoned with in predictive analytics and machine learning for the retail industry.”New advances include:Notebook-based predictive analytics and machine learning solutions that give retailers the ability to bring innovations to market with faster speed and efficiency.Customer Lifetime Value, RFM and Engagement Score are now available in the Retail Insights suite so that retailers can manage essential, modern retail KPIs associated with acquiring and retaining customers.Affinity Analysis enhancements that enable retailers to drill down into critical information and answer questions such as, “How do affinities for a particular store compare to the region?” and “What were the halo effects of a particular event?”Marketing Technology News: China’s Most Valuable Brands Grow a Record 30% to $889.7 Billion in 2019 BrandZ Top 100 Most Valuable Chinese Brands Ranking – With Alibaba the New Number One“Retailers all know they need advanced analytics and retail science to drive their business forward, but they don’t all have the luxury of hiring on a data science team,” said Marc Koehler, solution director, Oracle Retail. “We continue to enhance Oracle Retail Insights and Science Suite to provide retailers with packaged insights and science applications, including Customer Insights Cloud Service and Offer Optimization Cloud Service, as well as the innovation workbench so that they can leverage best of both worlds.”Marketing Technology News: Persistent Systems Joins Siemens’ MindSphere Partner Program to Bring Industrial IoT Solutions to Market Retailers Tap Oracle AI to Better Serve Customers PRNewswireMay 9, 2019, 2:27 pmMay 9, 2019 Artificial IntelligenceJeff WarrenMarketing TechnologyNewsOracleOracle Retail InsightsRetail Insights Previous ArticleBest Practice AI Is First UK AI Firm to Join the World Economic Forum’s Global AI Council and Centre for the Fourth Industrial RevolutionNext ArticleThe Inseparable State of Social Media and Shopping
Cognitive Recognition: real-time identification of what’s on-screen including content, object, advertiser, sentiment, sponsor, audio, characterArtificial Intelligence: algorithms connect cognitive identifiers with hyper-targeted contextually relevant offers instantaneouslyReactive Data: real-time consumer interaction data provides on the fly offer optimizationDeep Learning: predictive models get smarter over time to adjust probability indexes and targeting adtechAIanalyticsAnthony Flaccaventoaudience dataConnektCTVdataxuDigital TV AdvertisingDigital TV RoundtableLinear TVTremor Video DSPvideo advertising Previous ArticleLogitech Announces Simple, Scalable and Modern Video Conferencing Device ManagementNext ArticleAppSheet Expands Management Team, Adds Veteran Tableau Execs TV Advertising is no longer what it used to be a few years ago. Today, it’s a dynamic ecosystem bubbling with hot new Digital TV Advertising and Analytics innovations. Next-gen TV advertising companies are completely revolutionizing the whole AdTech landscape. In our recent chats and events, we witnessed TV analytics market climbing new heights and setting unprecedented benchmarks in building a clear, real-time view of the viewer’s journey.via, OpenX and The Harris Poll Highlights 2019 Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends Sudipto GhoshJune 12, 2019, 6:30 pmJune 12, 2019 Continuing our mission to put the latest trends in AdTech and MarTech at your fingertips, we set up a roundtable discussion with experts from the Digital TV Advertising and Analytics industry.Today’s Digital TV Advertising and Analytics Roundtable involves these participants:Shaun Zacharia, President, and Co-founder at TripleLiftAdam Markey, VP Product Management at dataxuChris LaHaise, Director TV Solutions & Product Marketing, dataxuAnthony Flaccavento, Chief Revenue Officer at Tremor Video DSPKlarn DePalma, Executive Vice President at MNI Targeted MediaTripp Boyle, SVP at ConnektDallas Lawrence Chief Brand and Communications Officer at OpenXFocus on Building a New OTT Ad Experience Where Native Meets Programmatic Digital TV AdvertisingShaun Zacharia of TripleLift explained the role of Connected TV streaming in the modern context of Audience Data Intelligence and Customer Acquisition models. Shaun said, “While CTV provides a number of meaningful advantages relative to traditional linear TV such as Advanced Targeting, Measurement, Optimization, Attribution and Incremental Reach, it’s important to remember that a growing number of CTV streaming services are looking to reduce ad load or forgo traditional 15 and 30 second ad breaks all together as a means to drive subscriptions. To that end, marketers will be well-served to consider other forms of advertising in order to reach coveted CTV audiences. Such forms of advertising include but are not limited to Product Placement, Banded Entertainment, Brand Integrations, and other creative executions.These types of ads can increasingly be activated in a programmatic fashion and will allow marketers to reach audiences across a much wider set of CTV streaming services. This is particularly important as the CTV streaming wars kick-off between Netflix, Amazon, Disney, AT&T, Comcast and Apple among others later this year.”Clearly, we need technology for Digital TV Advertising that scales the power of every ad and earns consumer attention in a respectful manner. This is possible by leveraging new technologies such as Dynamic Templating, Programmatic OTT and Computer Vision to deliver in-feed native ads, branded Content Experiences.Adam MarkeyAdam Markey, VP Product Management of dataxu, agrees about shifting from Linear to CTV formats. He said, “By moving from Linear to CTV, we shift the ad experience from “one to many” to “one to one”. This gives us the opportunity to rethink and adjust the fundamentals of TV buying to align better with marketing objectives. A marketer’s own customer data becomes a significant lever in this world. Those who master it first will be able to seize the opportunity now, as well as pioneer the way forward as we redefine what “currency” means in this new world.”Obsessed with creating Customer-Centric Marketing experiences across channels that product business outcomes, Adam has been building Programmatic Marketing solutions since 2010 including first to market products in mobile, video, TV and cross-device.Utilize Digital TV Advertising Measurement Solutions to Quantify New and Incremental Viewing Audiences“70% of consumers multitask while watching TV and brand recall plummets by nearly 50% when a viewer uses a second screen. Solution: Retarget viewers with 1:1 messaging in real-time across all screens and platforms by utilizing exclusive Alphonso TV viewership data.” – Tremor’s Case StudyAnthony FlaccaventoAnthony Flaccavento, Chief Revenue Officer, Tremor Video DSP mentioned how AdTech companies can drive revenue and client success for the company in the U.S. and Canada. Anthony’s team serves media agencies, trading desks, and brand marketers who seek brand ad effectiveness and video buying efficiencies at scale across all devices.Anthony said, “Connected TV allows video advertisers to tell their story through the same cinematic landscape as TV, with the additive targeting and measurement that they’re accustomed to with digital video. The ultimate opportunity within CTV is the utilization of measurement solutions to quantify new and incremental viewing audiences, understand the effectiveness of its high engagement ad offerings and track performance against a brand’s desired business outcomes.”Anthony’s team serves media agencies, trading desks, and brand marketers who seek brand ad effectiveness and video buying efficiencies at scale across all devices. Before joining Tremor Video DSP, he held multiple sales leadership roles with high profile consumer content brands and media companies including Complex, Maxim Magazine, and Athlon Sports.Since acquiring RhythmOne, Tremor Video DSP (a Taptica Company) has opened up new avenues for Video Advertising companies to drive revenue with Video Intelligence tools. Video advertisers and publishers can adopt innovative Video technology combined with advanced audience data and captivating creative to further grow businesses in CTV, Influencer Marketing, and private marketplaces.“From the standpoint of the viewer, the transition from linear to digital viewership has very little to do with the format (linear vs. digital), but rather is driven by the decrease in cost and increase in user control provided by digital. However, as more and more publishers remove their content from aggregators in favor of building their own platforms, space is becoming increasingly fragmented, and expensive to manage. We will soon learn what the consumer threshold will be in terms of total cost and platform management, and may create a wider opening for totally free ad-supported alternatives.Chris LaHaiseChris LaHaise, Director TV Solutions & Product Marketing, dataxu takes the “cord-cutting” route in an interesting conversation. Chris said, “From the standpoint of the advertiser, many advertisers have been introduced to the idea of “digital” TV as simply being cord-cutters. I often hear the comment from TV buyers that they use connected TV as a way to make up for lost reach at the upfronts. However, cord-cutters are the minority, in fact, the largest group of viewers found in digital TV are cord-stackers, those who still watch linear TV as well as digital. Knowing this, advertisers must take a more educated approach to digital TV buying to understand who will still be reached by traditional means in order to truly drive incremental reach. Blindly buying connected TV will not ensure incremental reach.”As Director, TV Solutions and Product Marketing at dataxu, Chris is responsible for developing and managing relationships that enable dataxu to provide world-class services for its agency and advertiser customers. Chris has been integral to bringing dataxu’s advanced TV vision to life since 2014 and continues to drive innovation into the future.In Search of the Universal Truth in Digital TV Analytics and Audience InsightsKlarn DePalmaKlarn DePalma, Executive Vice President at MNI Targeted Media said, “As Digital Advertising professionals, we know that the key to success is getting messages seen when and where it matters most. This is a universal truth, but it plays out differently on linear TV versus OTT (Over The Top). A few things can rival television for sports for example, which is largely the domain of broadcast channels, and yet binging your favorite show on Netflix is also an amazing experience. So rather than trying to say either/or, use data to determine when and how. If there’s one thing I know it’s that there are a lot of screens to view content on, so if you want your brand to be noticed it’s time to step up your data game.”Klarn concluded,” Use data to segment the market when and where it’ll give your brand the most bang for its buck, to build your user base, and reach a new set of customers. From there, get creative across platforms to develop smart integrated advertising campaigns.”In a recent TechBytes Interview, Dallas Lawrence, Chief Brand and Communications Officer at OpenX, said, “First – OTT is now mainstream. A majority of the US adults now stream OTT content, and of those people that watch, they are consuming a lot of content. Millennials, for example, now watch more than twice as much streaming content as they do linear cable television. The average adult now streams more than 2 hours every day.”Dallas added, “Second – The rise of OTT is changing what it means to ‘watch TV’ in terms of where, when and how we are watching. People are watching on different screens (the average user watches across three different screens), they are watching at all times and places during the days (a third report even watching in the bathroom), and ‘appointment TV where we all gathered on the couch to watch something at the same time, is essentially over. This has profound implications for how marketers leverage their tv ad spend going forward.”Bringing the Power of AI to Connected Ad and CommerceIn the roundtable discussions, we never miss a point on AI and Machine Learning– their capabilities are too ubiquitous to challenge today. Even in Digital TV advertising, AI’s role is very important, especially in bringing real-time data and analytics to lift brand and power relevant ad experiences.Connekt Technologies is a key player in this interesting convergence of technologies where AI meets Programmatic and Digital TV Advertising.With their advanced TV technology:Advertisers can increase their ROI – targeting the most responsive audience powered by real-time data leads to added brand lift and turns TV ad viewing into an experience.Networks can offer advertisers new, compelling capabilities, such as direct response, local-national tie-in and targeted messaging. This added value also creates additional revenue streams.Manufacturers can add a recurring revenue annuity through a share in these newly created revenue streams, in addition to the subsidization of device pricing.Tripp BoyleWhen we spoke to Tripp Boyle, SVP at Connekt, he emphasized on why brands are now able to capitalize on specific moments of heightened awareness.”Tripp Boyle said, “Ubiquitous connectivity has ushered in a new era in television – not simply in the proliferation of streaming and OTT services, but also through enabling smarter linear ad and content experiences. Despite the intense focus on the growth of connected TV and associated services, pay cable television is still very much alive and remains the only pure reach play for most major brand advertisers. Reaching over 90MM U.S. households and occupying more time spent (live + time-shifted) daily than all its digital counterparts combined, linear TV is the upper funnel powerhouse. New technologies enabling on-the-glass enhancements delivered through the smart TV will bring all the benefits of digital to linear TV.”“CARL is the supercomputer behind the Connekt platform. This Artificial Intelligence and Deep Learning engine seamlessly and automatically processes, transforms and analyzes billions of unstructured TV viewership, engagement and commerce data points to provide reliable predictive targeting, ad delivery and measurement for marketers.”CARL enables the following: He added, “Brands are now able to capitalize on specific moments of heightened awareness (their own TV spots) to drive immediate viewer response to a message, capture greater attention, and gather valuable data on who’s watching and for how long. Imagine being able to shop for products or services featured in an ad or content, on the screen, in real-time. And imagine having access to real-time data that told you precisely how long TV viewers were spending with your ad and where they were engaging, cut by network, program, geography, day-part and demographic. Imagine being able to react to, and use that data to better plan subsequent TV investments or to go re-target specifically to only the most receptive TV audiences across other devices. It’s not just coming – the future of linear TV is already here. Undoubtedly, brands need to intimately understand and invest in streaming/OTT, but they also need to take this opportunity to be smarter with the much bigger investments they’re making in linear. Connected devices make everything better – even good, old fashioned linear television.”Connekt activates smarter TV experiences that audiences love. Connekt’s patented, AI-driven platform has powered millions of smart TV ads, content and commerce experiences for partners including LG, Sony, Nielsen and ABC, five of the largest agency holding companies, and top brands such as Chipotle, Eli Lilly, P&G, and Target.Conclusion: Audiences Love Connected Smarter Ad ExperiencesIn this roundtable, we touched all the major points in Smart TV ad formats and roles of Programmatic, CTV Streaming, Digital TV Advertising Analytics, and AI capabilities. This should help you to use AdTech and drive quantifiable Consumer Engagement and monetize your exclusive audience base with brand-rich content and experiences.To participate in our Roundtable series. please drop us a line at firstname.lastname@example.org
Lucidchart Introduces Visual Reasoning Engine to Usher in the Powerful Combination of Diagramming, Collaboration and Data Visualization PRNewswireMay 20, 2019, 1:42 pmMay 20, 2019 data visualizationKarl SunLinkedin sales navigatorLucidchartLucidchart Visual WorkspaceMarketing TechnologyNews Previous ArticleChorus.ai Named a 2019 Hot Vendor in Conversational Intelligence by Aragon ResearchNext ArticleWhat to Expect When You’re Launching a Customer Data Platform in 2019 Lucidchart, the leading visual workspace, announced its visual reasoning engine, which powers the platform’s automation and data visualization capabilities, along with new features and integrations designed to combine diagramming, collaboration and data visualization to accelerate understanding and drive innovation.Lucidchart enables its more than 15 million users to gain an elevated perspective on complex problems and processes through its powerful diagramming core and collaboration features. The addition of the visual reasoning engine allows users to automate layout and easily pull in data from multiple platforms—Salesforce, AWS, Google Sheets and more—to layer on additional information that can provide added context for a more comprehensive view of relationships, interdependencies and areas of improvement, helping professionals of all fields solve problems, drive better business decisions and innovate faster.“We’ve always tried to help people make sense of their business, but having so much data to manage and understand can get complicated. We’re making it easier and more intuitive for people to understand information in context and how it affects their organization,” said Karl Sun, CEO of Lucidchart. “The visual reasoning engine and the insights it will allow users to uncover will make it easier than ever for our customers to act on that data and do more with the information hiding within their organization.”Marketing Technology News: Biscuitville Chooses SiteZeus to Help fuel their Location GrowthThe visual reasoning engine that powers the Lucidchart Visual Workspace consists of three main pillars:Data integrations: Visualize information from other systems through powerful data integrations. In addition to existing integrations with a number of platforms, new features and integrations include the LinkedIn Sales Navigator, allowing sales teams to more effectively coordinate, communicate and execute account-based strategies to close deals faster; and Zapier, which connects Lucidchart to more than 1,500 other web services to allow users to automate work and maximize productivity.Automated layout: Spend less time creating and more time on strategy, collaboration and decision-making by auto-generating visuals within Lucidchart. Easily import data sets for org charts, network infrastructures and more to Lucidchart, and automatically create a diagram based on your specific parameters. You can also use new features like smart containers to help sort information to get a different perspective on your data to gain additional clarity and help make smarter decisions faster.Data in context: Powered by the visual reasoning engine, data visualization allows you to get better insights fast by seeing data in context of ideas, systems and processes already documented in Lucidchart. With features like dynamic shapes, users will be able to monitor the most important metrics visually, as well as bring live data into Lucidchart and create dashboards to show the progress, completion or growth of projects.Marketing Technology News: Adoption of SymphonyRM’s AI-Powered “Next Best Actions” Soars as Company Doubles Revenue and Client Base and Raises $10 Million in Series A FinancingThese new dynamic features will help across multiple industries and use cases, including:Helping business analysts visualize processes to gain insight and understanding needed to optimize for maximum efficiency and track progress.Enabling sales orgs to see the big picture of a deal through account maps, allowing for a faster, more clear understanding of the path to sale.Empowering engineering teams to build dynamic org charts automatically and providing the functionality to easily organize employees in scrum teams or other subgroups.To help usher in this new data-centric phase of business, Lucidchart has also added Kelly Breslin Wright, former Tableau EVP of sales who was pivotal in guiding the company from its startup launch to a successful IPO and more than $800 million in annual revenue, to its board of directors. Kelly’s go-to-market expertise and enterprise experience make her a pivotal addition as Lucidchart continues to expand its use around the world.Marketing Technology News: Adoption of SymphonyRM’s AI-Powered “Next Best Actions” Soars as Company Doubles Revenue and Client Base and Raises $10 Million in Series A Financing
Translationscom Debuts Four New Salesforce Cloud Integrations for GlobalLink Translation Management System
Translations.com Debuts Four New Salesforce Cloud Integrations for GlobalLink Translation Management System Business WireJune 18, 2019, 2:18 pmJune 18, 2019 Marketing Technology News: Shoppers Take Center Stage in the 2019 Retail Systems Research Report on eCommerce Website PerformanceSince 2011, GlobalLink Connect for Salesforce has provided global marketers and Salesforce users with a simple, end-to-end solution for easily launching and maintaining multilingual content—all without ever leaving the Salesforce platform. More than 50 companies use GlobalLink Connect integrated with their Salesforce instance to create and streamline their multilingual customer experiences.On average, organizations save 50–70 percent time to market and overall costs on launching and maintaining digital content in multiple languages with GlobalLink.Key features of GlobalLink Connect for Salesforce include:– Translation workflow automation– Site and content change detection– Searchable intuitive dashboard– Vanity link in-language optimization– AI-powered localization– Content fragments support– Support for non-standard Salesforce site structuresMarketing Technology News: Mongolia’s Mongolsat Networks Optimizes Multi-Screen Video Delivery with Verimatrix and moTV.euBenefits of the integrated solution to joint customers include:– Faster connector implementation– Reduced or eliminated IT dependency– Expedited deployment timelines for global content– Lower project management costs– Lower translation costsTransPerfect President and CEO Phil Shawe commented, “By releasing these four new Salesforce Cloud integrations, our shared clients will enjoy the ability to more effectively manage the in-language experience they deliver to their customers while continuing to manage all content through their familiar Salesforce interface.”Marketing Technology News: Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online GlobalLinkMarketing TechnologyNewsPhil ShaweSalesforceSalesforce CloudTranslation Management SystemTranslations.com Previous ArticleOnapsis Completes Acquisition of Virtual ForgeNext ArticleSalesforce Research: State of Connected Customer Redefines Customer Experiences TransPerfect’s Tech Division Simplifies Multilingual Content Management for Salesforce UsersTranslations.com, the technology division of TransPerfect, the world’s largest provider of language and technology solutions for global business, announced the launch of its new GlobalLink Connect integration for Salesforce Marketing, Service, Commerce, and Knowledge Clouds.The company will demo these integrations as well as other modules in the GlobalLink suite of translation management technologies at Salesforce Connections, Salesforce’s digital experience conference taking place June 17–19 in Chicago.
Ahmedabad: Prime Minister Narendra Modi on Sunday referred to the Balakot strike to launch a twin attack on Sharad Pawar and Imran Khan, asking if the NCP chief was not sure of what Modi could do, how could the Pakistan Prime Minister gauge his next step.Pawar, while addressing a rally on Saturday, had said he was terribly afraid of what Modi would do next. “Modi says he came into politics holding my finger. But now I am terribly afraid, because what this man will do, nobody knows,” the former Union minister said. Addressing a rally in Gujarat’s Patan, the Prime Minister appealed to the people to vote for their ‘own man’ and son of the soil’. “I was born and raised in North Gujarat. The ‘Rani ni Vav’ or step well of Patan town is now on a currency note and has become a world heritage site. It all happened because you have sent your own man to Delhi,” Modi, who hails from Vadnagar town in North Gujarat, said.“For me, you are my Gurus, my elders and my childhood companions and I have come here to take your blessings,” he added.“Former Prime Minister Manmohan Singh had said that Muslims have the first right to the nation’s natural resources but Modi says the country’s marginalised have the first right on nation’s natural resources,” the PM said. Responding to criticism over his washing the feet of sweepers at Kumbh Mela, Modi said, “Opposition did not like it when I washed five sweepers’ feet. They could have also washed 25 sweepers’ feet and they could also go along with as many cameramen while doing so.”Modi claimed that after voting in two phases in the country, the Congress had stopped asking for proof of India’s air strike as it was frustrated and could see defeat. “The country has already made up its mind for ‘Phir Ek Baar Modi Sarkar,” he said.Modi also alleged that the Congress, which ruled the country for over 60 years, had not purchased a single cannon since 1985 and compromised the country’s security.“Now we have established three factories which are making such cannons for the country and we have also set up one factory in Amethi to produce rifles which are more powerful than AK-47 and we will export them to other countries as well,’’ Modi said.Campaigning for third phase of polls will end on Sunday and voting for Gujarat’s 26 Lok Sabha seats will take place on April 23. Imran KhanNarendra Modipakistansharad pawar First Published: April 21, 2019, 1:25 PM IST
it actsupreme courttik toktik tok ban First Published: July 9, 2019, 2:39 PM IST New Delhi: The government is contemplating action against Chinese video sharing app Tik-Tok after receiving a slew of complaints about content derogatory to the Indian culture, top sources told CNN-News18.The sources added that action is likely to be taken under sections 79 and 69A of the IT Act. Tik Tok is already the subject of litigation in India with the Supreme Court last week refusing to hear a plea for the transfer of cases relating to a ban imposed by the Madras High Court.The Madras High Court had on April 24 lifted its ban on the social media app with the condition that the platform should not be used to host obscene videos. The high court had on April 3 directed the Centre to ban mobile application TikTok as it had voiced concern over “pornographic and inappropriate content” being made available through such apps.It had passed an interim order on a public interest litigation which sought a ban on the app on the ground that it allegedly carried contents that “degraded culture and encouraged pornography”.Hearing a plea by Chinese company ByteDance, which owns TikTok, challenging the ban, the Supreme Court had refused to stay the high court order but asked it to raise its grievances before the high courtThe company had earlier told the top court that there were over billion downloads of the mobile app and ex-parte orders were passed by the high court.The government had also asked tech giants Google and Apple to comply with the Madras High Court’s order. Sources said instructions in this regard were sent to the two American companies after the Supreme Court refused to stay the ban.
ashoka universityChancellor Rudranghu MukherjeeJadavpur UniversityMalabika Sarkar First Published: July 20, 2019, 10:45 PM IST New Delhi: Eminent scholar and Vice Chancellor of Ashoka University Pratap Bhanu Mehta has decided to step down from the post to focus on his academic ambitions. His resignation will be effective from August 1. Malabika Sarkar, principal advisor of the university, will take over from him. Mehta’s decision to step down as vice chancellor has been accepted by Chancellor Rudranghu Mukherjee, who said the university fraternity was surprised by the former’s move. Stating that he had considered the VC’s post as his privilege, Mehta said, “After much deliberation, I decided that I need to return to more full-time academic life.” He said he had increasingly begun to feel the tension between “my vocation as an academic and my obligations as an administrator.” Mehta will continue to teach at the university, according to a statement issued by the university.“It was time to give academic life one more shot before my synapses irrevocably hardened. The contemporary world has unsettled so many of our political and philosophical assumptions, and I increasingly felt the need to reorient myself academically. Hence, the decision to step down,” Mehta said, adding the decision was a personal one and that he had lots of freedom but little time.Regarding Sarkar, Mukherjee said, “She is an eminent scholar who is exceptionally well qualified for the role, having had a four-year association with the university after a long experience in similar roles, as well as playing a key part in converting the Ashoka University vision into a reality. I am delighted to share that Professor Sarkar has accepted our offer.”Sarkar is a former vice-chancellor of Presidency University in Kolkata (2011-14) and professor of English literature. An alumna of Cambridge university, she is said to have helped Presidency College transform into a university.Sarkar was earlier the head of the Department of English at Jadavpur University, a member of the Jadavpur University Council and of various academic bodies of the university. She was also a member of the University Grants Commission Panel of Experts in English and Foreign Languages and a panel member of the NAAC. Sarkar said she was looking forward to working with the faculty and students to build a world-class university. She had initiated Ashoka University’s Ph.D Programme and created a research office.
Prepare for liftoff! Here are all the moon missions happening in the next decade 50 years later, the first camera on the moon is still collecting lunar dust The best PS4 games The Tamagotchi Effect: How digital pets shaped the tech habits of a generation Five months later, the HP Spectre Folio is still one of my favorite laptops Artist’s impression of a potentially habitable exomoon orbiting a giant planet. Sci-News.comThe search for life outside of our planet has a new target: exomoons. Traditionally scientists have looked to other planets for signs of life, but a new study by an astrophysicist from the University of Lincoln, U.K., suggests we may be more successful if we started looking at moons as well.Dr. Phil Sutton looked for exomoons orbiting the planet J1407b, a gas giant which is one of the first planets with a large ring system to be discovered outside our Solar System. Called a “super-Saturn,” the 16 million-year-old planet is located 434 light-years away. The planet’s vast system of rings means a good possibility that moons could be found in orbit around it.This is important because relatively few exoplanets have been found in the “habitable zone” around stars, where they are close enough to their stars for liquid water to be present on their surface, but far enough away that the water doesn’t vaporize. It is generally believed that liquid water is an essential component for the development of life, making exoplanets in the habitable zone promising targets for investigation. Because there are few of these planets, we could instead look at moons, which Sutton believes are more likely to host liquid water.“These moons can be internally heated by the gravitational pull of the planet they orbit, which can lead to them having liquid water well outside the normal narrow habitable zone for planets that we are currently trying to find Earth-like planets in,” Sutton explained to Sci News. “I believe that if we can find them, moons offer a more promising avenue to finding extraterrestrial life.”In his study of J1407b, Sutton modeled the rings around the planet, which are 200 times the size of those around Saturn. In the case of Saturn, there are gaps in the rings which are caused by the presence of nearby moons. But in the case of J1407b, Sutton found that if he added a moon to the model at various distances from the planet, it did not explain the gaps observed in the rings.The study will be published in the journal Monthly Notices of the Astronomical Society and is available to view on pre-publication archive arXiv. Editors’ Recommendations
Editors’ Recommendations The legendary Tetris franchise saw a resurgence in popularity with the release of Tetris Effect and the battle royale experience Tetris 99. Now, the former is coming to PC gamers via the Epic Games Store and will include support for the Oculus and Vive VR. Tetris Effect was originally a PlayStation 4 exclusive, so this will serve as the first opportunity for players outside of that platform to play it.Enhance, the game’s publisher, revealed the news with a new trailer. The trailer and Epic Games Store listing show that the PC version of Tetris Effect will launch July 23 and features graphics options for 4K and above. The framerate will be uncapped and ultrawide monitors are supported, so PC gamers will be able to take full advantage of the game’s vibrant puzzle gameplay. Those who preorder will get a 20% discount, a sampler soundtrack, and desktop wallpapers.Tetris Effect took the original game’s tile-laying puzzle gameplay and enhanced it by using different visuals and music to create distinct environments in which to play the game’s multiple modes. “Journey” is the standard mode where players progress through a series of stages. “Effect” modes include a variety of settings and rules designed to mix up the Tetris formula with challenging experiences, those designed for relaxing, and more.The VR support for Tetris Effect allows gamers to immerse themselves in 3D game spaces, and this PC release will give Oculus Rift and HTC Vive owners new content to enjoy. Input while in VR works for standard gamepads, Oculus Remote, Oculus Touch, and the Vive controllers.The offer to get Tetris Effect’s digital pre-order goods for free ends on August 6. There are 10 4K desktop wallpapers and the soundtrack sampler includes seven tracks from the game. This is another significant get for Epic Games’ PC gaming marketplace and will add to the conversation about the company’s effort to cut into the digital PC gaming pie. Epic’s battle with Steam and other PC launchers has been a popular conflict that has involved some polarizing decisions from game developers and publishers, but this particular release may go under the radar simply because there didn’t seem to be any chance that the game would not remain a PS4 exclusive. The best free-to-play games of 2019 The best PSVR games available today Tetris Royale brings 100-player battle royale version of classic game to mobile Tetris 99 Big Block DLC adds offline mode against 98 bots for $10 The best HTC Vive games of 2019
While Microsoft already offers a movie-editing app, this new software will make the process a lot more automatic. It’ll intelligently add a theme with a soundtrack and cinematic transitions, for instance. Remix 3D objects can be added in to both photos and videos, and if you’ve got a device that supports Windows Ink, you’ll be able to annotate memories too before you share them. Ink text can be pinned to individual people or objects, and then follow them as they move through the frame.The idea is that it’s as hands-off as possible. Story Remix is able to automatically recognize the best moments in clips – such as when people are smiling or laughing – and then trim them to just those sections. It can identify which people are in the video, and then allow you to pick a “hero”: then, it’ll remix the video to make them the focus. Similarly, you can make more granular edits if you prefer, and have the music and everything else automatically adjust to suit. Microsoft Fluent Design System will make UIs smarterOnce upon a time, we did everything computer-based on, well, a computer. Now that’s no longer the case, and so Microsoft has been readying its Fluent Design System, a way to easily create cross-device experiences that look right on a variety of screen shapes and sizes. It’s intended to help apps work correctly across everything from phones, through tablets, to laptops and desktop PCs with big displays.However, the Fluent Design System is about more than just screens. Indeed, it’s also intended to embrace devices that might have no screen at all, such as wearables or Cortana-powered smart speakers. Microsoft says the Fluent Design System will be able to cope with apps that interact through touch, ink, voice, gaze, and gesture, in addition to the traditional keyboard and mouse. The “Creators” part isn’t just lip-serviceLike the previous update before it, Microsoft is pitching the Fall Creators Update as bringing users new ways to express themselves and the content they generate. The flagship experience for that will be a brand new app called Windows Story Remix – a Universal Windows Application released through the Windows Store – that can automatically generate “stories” from your photos, videos, and more. Timeline will support search, so you’ll be able to go hunting for your previous projects using keywords. It’ll also be available cross-device: if you move from one PC to another (or, indeed, to a smartphone), Cortana will offer to open up the old project, even if you’ve never used those files on that computer. The relevant files will automatically be pulled down from OneDrive; if there’s an app required to open them, developers will be able to register their cross-platform apps with Timeline and Cortana, and have that automatically installed too.It’ll help Windows 10 better coexist with your smartphoneIt’s fair to say Windows on Phones hasn’t exactly been setting the world alight. Look around, and you’re far more likely to see an iPhone or an Android device in use. Microsoft already has plenty of apps and services to cater to those platforms, and the Windows 10 Fall Creators Update will crank up the integration courtesy of the Microsoft Graph.That’s the umbrella term for the interconnected people, conversations, projects, and overall content that is stored in the cloud, and the Windows 10 Fall Creators Update plans to make much better use of it, no matter the device you’re currently using. For a start, there’s what Microsoft is referring to as “Pick Up Where You Left Off”, powered by the Cortana virtual assistant. If you close your PC, the document you were working on will load on your phone or tablet for you to carry on editing. Meanwhile, Cortana will also be able to ask whether you want to continue using the app, document, or website you were last using, as you transition across devices and platforms. It promises to harmonize the experience of interacting with Microsoft’s products no matter whether you’re doing that on a Windows 10 PC or tablet, an Android phone, or an iPhone or iPad. The clipboard is getting turbochargedApple’s Continuity allows the clipboard to bridge iOS and macOS devices. Now, Microsoft is boosting its clipboard to cover all the major platforms. In principle, you should be able to copy anything on Windows 10, iOS, or Android, and then paste it onto another device. Microsoft says it’ll support photos, text, animated GIFs, map links, and more. With apps that explicitly support the cloud-powered clipboard, there’ll be direct integration on iOS and Android. Swiftkey, for instance, is updating its keyboard: you’ll be able to tap a button and slide in a list of copied content from other devices. On the Windows 10 desktop, developers won’t need to do anything, as the Windows 10 Fall Creators Update will automatically support the new clipboard. OneDrive will blur the local/cloud lineCloud storage may be vast, but local storage isn’t. Microsoft’s new OneDrive Files On-Demand feature aims to reduce the amount of downloading you need to do before you can work, by effectively opening documents and content while they’re still stored remotely. Much like Dropbox’s Infinity Drive feature, downloading a copy becomes an option only if you explicitly need offline access. Otherwise, files show up in File Explorer and can be manipulated in the same ways, regardless of if they’re saved locally or in OneDrive. Mixed Reality will get a boostMicrosoft is pushing virtual reality, augmented reality, and mixed reality hard, and the Windows 10 Fall Creators Update will see a number of features in that wheelbase made standard across the platform. Biggest improvement is the support for the Windows Mixed Reality motion controllers. They’re handheld controllers for navigating virtual 3D space, with no requirement for markers or sensor lighthouses on the walls around you. Instead, it’s the cameras and sensors in the Windows Mixed Reality headsets that will do all the work tracking them.When is the Windows 10 Fall Creators Update Released?I know, you want all this goodness on your PC right now. Unfortunately, for the moment you’ll have to wait. All Microsoft is saying is that the Fall Creators Update will come later this year, presumably sometime from September 2017 onward. Picking up on old projects will be easierIf you’re anything like me, you have browser windows full of tabs open in the background – and eating up memory – because you need them for another project you’re working on. Microsoft’s Timeline feature promises to make that a whole lot more streamlined, with the ability to go back – using a simple, calendar timeline – to see what you were working on in the past. Then, you can automatically reload the entire experience of that moment, including apps, files, and websites. It’s made up of five components: Light, Depth, Motion, Material, and Scale. For Light, for instance, “it’ll be an intelligent way for developers to draw attention to the right thing at the right time,” Microsoft’s Joe Belfiore suggests, with light highlights picking out the core elements of the UI at any one time. With Scale, “it’s time to move beyond mere rectangles confined to a frame,” Belfiore continues. Microsoft has revealed the Windows 10 Fall Creators Update, its latest big upgrade with better desktop and mobile integration, VR, and more. Announced at BUILD 2017 today, it’s the follow-on to the Windows 10 Creators Update, that began rolling out last month to what Microsoft says is now a cohort of more than 500m devices. Curious? Sure you are, and we’ve got you covered. Story TimelineSurface Laptop is Microsoft’s Windows 10 S “Chromebook”This is Windows 10 S: What you need to knowWindows 10 S gotchas you need to knowMicrosoft’s HomeHub wants to unseat Alexa with Windows 10
The fact that we’re now into the middle of July means that the fall phone rush is coming up fast. We can expect new phones from a lot of major manufacturers, but one to watch will definitely be the Galaxy Note 8. We’re getting an idea of when Samsung might debut the Galaxy Note 8, and it sounds like the company is gearing up for another early debut. Story TimelineGalaxy Note 8 cases give us our closest look yetA bigger Galaxy Note 8 may answer power-users’ big complaintHere are three features coming to the Galaxy Note 8 cameraHere’s a closer look at the Galaxy Note 8’s camera bumpGalaxy Note 8 release date tipped with a new feature mystery According to a new write up from The Investor, Samsung is planning to reveal the Galaxy Note 8 on August 23, precisely six weeks from today. The phone won’t launch on that day, but presumably, pre-orders will open either immediately or shortly after reveal. Then, The Investor’s sources say, we’ll see a September launch for the device.The reveal is said to be going down in New York City, so this will serve as the global debut of the new handset. There’s no specific word on a release date yet, but it sounds like we can look forward to an early September launch. Samsung, it seems, wants to beat Apple to the punch, launching the Galaxy Note 8 before Apple launches its new iPhone.That may not be a difficult goal to achieve if new rumors are to be believed. Yesterday we heard that Apple is struggling with implementing software for things like wireless charging and Touch ID in its new anniversary iPhone, which has thus far been dubbed the iPhone 8. With that in mind, Apple may be forced to delay the phone, potentially giving the Galaxy Note 8 more time to enjoy uncontested shelf space.Of course, Samsung has its own problems to worry about with the Galaxy Note 8. Though the Galaxy S8 has been selling well, it’s unknown if consumers will still support the Note brand after last year’s fiasco with the Galaxy Note 7. We’re guessing they ultimately will, but then again, market doesn’t tend to forget easily.SOURCE: The Investor
Just this week, Samsung unveiled the Galaxy A8 and A8+ 2018 editions, which was expected to happen next month at CES. But, also as expected, it was pretty much like the Galaxy S8 Lite. Not everyone, however, is enamored by the new 18:9 (or 18.5:9 in Samsung’s case) screens, glass backs, and high price tags. For those consumers, Samsung still has the Galaxy J line, the latest of which, the Galaxy J2 (2018) might be very close to being announced. The Galaxy J2 is pretty much your lower mid-range Android smartphone with an aesthetic that calls back to Samsung’s old, plastic days. Inside and out, the phone is all about trying to deliver features on a very tight budget. And for some users, that’s more than enough.The Galaxy J2 will be powered by a Qualcomm Snapdragon 425 with that odd 1.5 GB of RAM and a measly 16 GB of storage. The screen is a traditional 5.0-inch qHD panel, that is, 960×540. Thankfully, it’s at least Super AMOLED. The back and front cameras, 8 and 5 megapixels, respectively, are nothing to write home about.The phone is unabashedly traditional in its design and features. Fortunately, that also means that the 2,600 mAh battery is removable, now a rarity among smartphones. Unsurprisingly, it still runs on Android 7.1.1 Nougat and buyers should probably not hope for an update anytime soon.AdChoices广告So who will the plain and unassuming Galaxy J2 (2018) be for? Samsung fans who need a second phone or just a very basic one that doesn’t cost much. It’s still not official, but the Galaxy J2 is expected to cost 115 EUR ($135), which is probably the lowest you can get from such a big brand.VIA: WinFuture
Story TimelineSamsung Galaxy S9 ReviewGalaxy S9 Alternatives: upcoming flagshipsGalaxy S9 update targets Samsung’s 2 big selling points Samsung is almost certainly set to bring their 10th Galaxy S smartphone into this world with a bang. A report from South Korea suggests this week that they’ll do something not unlike Apple’s iPhone X, what with its replacement of the number 10 with the letter, and the 3D scanning abilities – though from a slightly different angle than Apple. The folks at The Bell suggested this week that they’ve got insider info on the next big Samsung smartphone. They suggested that the brand Mantis Vision is working with Samsung on the 3D sensing camera that’ll come standard with the Galaxy S10 (or S 10, if you prefer.) At this time, Mantis Vision creates 3D sensing cameras made for medium-scale handheld scanning. It’s unclear how Samsung will make use of the tech – if it’ll be for a feature that’s brand new, or if it’ll be a near-clone of what Apple’s presented with the iPhone X. Samsung may just bust out a surprise for the 10th anniversary of their most major smartphone line – or they could just be satisfied with parring-up with their biggest competitors.Samsung is also likely set to bring their in-screen fingerprint sensor tech to the public by the time the Galaxy S10 is revealed. Earliest reports suggested this tech would reach the Galaxy Note 8, then the Galaxy S9 – but as of now, it might not be released until the S10 next year. Cross your fingers – if you’re in to that sort of thing.One way or the other, Samsung will make the Galaxy S10 a device to remember. Be it with a brand new type of display, a next-level camera, or some sort of bonkers mobile tech we’ve not yet thought of – they’ll aim to come correct. Wouldn’t want to get caught out in the cold when expectations are running hot.
By doing away with a B-pillar, that gives a huge amount of space to move in and out of the car, but BMW is also playing with the way the driver and passengers occupy the inside. The system has been dubbed “Alive Geometry” and basically involves the interior moving around to suit different driving modes. In “Boost”, for instance, the focus is on driving enjoyment: the Vision Next 100 even indicates the best racing line for the road ahead, along with making suggestions on steering point and speed. AdChoices广告Flip over into “Ease” mode, however, and the car’s intention switches over to taking on the hassles of driving. There’s a marked change in the cabin, with not only the steering wheel but the entire center console retracting, while the headrests turn to the side. The seats and the door trim merge into a single assembly, allowing those in the front to turn toward each other and hold a conversation while the BMW drives autonomously. BMW execs conceded last week that the company needed to focus more attention on next-generation assistive technologies, with ambitious targets for increasing employee familiarity with the sort of software systems necessary for an increasingly automated driving world. All the same, the automaker has built a reputation on high-end, premium vehicles which reward the enthusiastic driver, and thus potentially has more to lose from the shift toward self-piloting cars than country-mates and rivals Mercedes-Benz and Audi. That hasn’t stopped it from investing in such technology, mind. BMW is one of three firms which formed a consortium to acquire HERE last year, in no small part because of the former Nokia subsidiary’s work on digital mapping for autonomous transport. The idea of a car which changes its interior to suit different driving modes is not a new one. Volvo’s Concept 26 dashboard, for instance, includes both a retracting steering wheel and a revolving touchscreen panel which demarcate the switch between traditional driving and self-driving modes; the company even designed it with production in mind, with the system scaled to fit straight into the existing Scalable Product Architecture used in models like the XC90 and the upcoming S90 sedan. Mercedes’ cabin in the striking F 015 Luxury in Motion concept of last year was even more dramatic, a cavernous space clad in touchscreen displays, within which the front seats could fully rotate to create a lounge-esque room for conversation as the car drove itself. BMW plans to take the Vision Next 100 on a world tour, including China, the UK, and the USA, where it will be joined by a further three concepts along the way: one from MINI, another from Rolls-Royce, and a final BMW Motorrad car. “Future mobility will connect every area of people’s lives.” Harald Krüger, Chairman of the Board of Management of BMW AG, said at the unveiling of the centenary concept today. “And that’s where we see new opportunities for premium mobility.” Outwardly, it’s clear where some of the Vision Next 100’s inspiration comes from. The general shape is strongly reminiscent of the BMW i8 coupe, though the fared-in wheels and oversized grille have been given an almost filigree finish and jewelry-style detailing. While it may look like a coupe, in actual fact the BMW concept car is a sedan. The front doors are traditional gullwings, hinging up and out, but the rear doors are even more dramatic, pivoting from the rear pillar like an insect’s carapace. BMW may be embracing self-driving cars, but it’s not giving up on its “Ultimate Driving Machine” heritage with a new concept coupe that promises a future where both are on offer. The BMW Vision Next 100 helps mark the German automaker’s centenary in 2016, a “highly customized vehicle” which, so BMW says, would be “perfectly tailored” to individual drivers and the various stages of their journey.
While the South Korean automaker is not quite ready to show us the exterior of the new K900 yet, we do get to see what’s arguably more important: where the interior is going. A new design sketch has been released, showing the front part of the cabin and the dashboard, and it’s welcome change over the outgoing car. Indeed, we suspect it’s enough to give some of the more established players in the segment pause. It’s the handiwork of both Kia’s global design headquarters, in Naming, Korea, and its US design studio outpost, in Irvine, California. The goal, the automaker says, was for a “peaceful retreat in which to spend time” that gives the impression that the driver is “cocooned from the outside world.” More specifically, it means fewer physical controls and a more calming layout. So, there’s now an uninterrupted sweeping console that runs the whole width of the cabin, rather than the protruding center stack of the old K900. It’s topped with what Kia says will be a 12.3-inch infotainment display, significantly larger than the 9.2-inch display in the 2018 K900. What controls there are have been linked to proximity sensors: when they spot a hand approaching, only then do they illuminate. AdChoices广告There’ll also be a new mood lighting system, Kia says, which will offer 64 different color options. It’ll be driver-customizable, too, with seven different themes preloaded for the indecisive. Those lights will share dash-space with wood and metal veneers, along with real leather and a greater percentage of soft-touch surfaces. It’s fair to say that the K900 is the most niche model in Kia’s line-up right now. Sales of the current car only reached a mere 455 units in the whole of 2017, almost half what the automaker sold in the prior year. Demand in 2018 has been even slower, with current K900 sales down 17-percent this year so far, compared to 2017.That, arguably, gives Kia nowhere to go but up with the new K900, and it has been quietly building the team to do just that. Albert Biermann, formerly chief of BMW’s M performance car division, joined Kia as its Executive Vice President in April 2015, and has been credited by the automaker for giving new cars like the Stinger GT some legitimate sports credibility. In September last year, meanwhile, another BMW alum, designer Pierre Leclercq, joined Kia as its head of styling. The result is expected to be a new breed of Kia cars that no longer compete with rivals solely on aggressive pricing, but with genuine performance and style. We won’t have long to wait until we see the 2019 K900 to see how that Stinger magic has translated to the larger luxury car. Story TimelineKia’s vision of autonomous cars is a private jet on wheelsOnly 500 of this 2019 Kia Stinger GT Atlantica will be made Kia gave its automotive reputation an octane boost last year with the well-esteemed Stinger GT sports sedan, and now it’s trying to do the same for its luxury cars. The company has previewed the interior of the all-new 2019 Kia K900 flagship, expected to arrive on dealership forecourts from Q2 this year.
Nissan has unveiled the much-anticipated 2019 Leaf e+, adding a bigger battery to the best-selling electric car and thus kicking range past the 200 mile mark. Announced at CES 2019 this week, the new Leaf e+ will be released in the US and Canada as the 2019 Leaf Plus, and deliver roughly 40-percent more range than the regular model. 2019 Nissan Leaf Gallery That makes a significant difference. Although the final EPA range is yet to be confirmed, Nissan says it expects the 2019 Leaf Plus to run up to 226 miles on a single charge. In contrast, the current leaf is rated for 151 miles. There’ll be three different trim levels in the US and Canada. Most affordable will be the 2019 Leaf S Plus, followed by the Leaf SV Plus, and then finally the Leaf SL Plus. As with the existing Leaf – which we reviewed earlier this month – there’ll be features like e-Pedal mode. That allows for one-foot driving, with a higher level of regenerative braking than normal. Lift your foot off the accelerator and, with e-Pedal mode active, the car will more aggressively slow, feeding power back into the 62 kWh battery pack in the process. We found it to be a much more comfortable and convenient way to drive.AdChoices广告Nissan’s ProPILOT Assist system will also be offered. That includes adaptive cruise control, able to follow traffic ahead and adjust the EV’s speed to suit, with lane keeping assistance. It’s worth noting that Nissan describes it as a hands-on assistance technology, mind; you’ll get warnings if you take your hands off the wheel for too long a period. The Leaf Plus Series has been anticipated for some time now, particularly as other compact electric cars push up the amount of driving you can do between charges. While the regular 2019 Leaf can be less expensive than, say, a Chevrolet Bolt EV or a Tesla Model 3, each of those rivals have so far offered significantly more range than the Nissan. With this 2019 Leaf Plus, the delta is much reduced. Pricing will be the key element, and that’s something we won’t know until later in the year. While the Leaf e+ will arrive at dealerships in Japan this month, it won’t show up in 2019 Leaf Plus guise in the US until spring 2019. European sales will begin in mid-2019, Nissan says.
Apple’s potent new Mac Pro isn’t even on shelves yet, but the company can’t help tease us with updates for some of the apps that’ll make most use of the speedy workstation. Logic Pro X is among the first to get a preemptive Mac Pro update, as Apple sets out some of the ways software can be optimized to make the most of the new hardware. Story TimelineThis is the new Mac Pro: Professionally modular, thermally sound2019 Mac Pro modular system in detailNew Mac Pro first look: Be careful what you wish for It’s easy to assume that it’s video editing, app development, and things like 3D modeling and CGI that will be the tasks taking advantage of the Mac Pro’s power. Musicians, though, could find the new tower just as appealing. Indeed, Apple demonstrated some of its worth there during the WWDC 2019 opening keynote. The headline feature is the ability to support up to 56 processing threads. For instance, it will mean that Logic Pro X 10.4.5 can deliver up to five times the number of real-time plugins, all running simultaneously, compared to the old, cylindrical Mac Pro. During the WWDC demo, Apple showed how a single Mac Pro could replace the multiple computers some musicians require to deal with all their instruments. You can see it at roughly the 1:29:10 section of their keynote video, below. Even if you don’t have the budget for a new Mac Pro, however, Apple is promising something more from Logic Pro X 10.4.5. The available track and channel count is being bumped up, for example, to support up to 1,000 audio tracks and 1,000 software instrument tracks. That’s four times the number of tracks as before, assuming your system has the power to handle it. There’s also support for up to 1,000 auxiliary channel strips, 1,000 external MIDI tracks, and 12 sends per channel strip. The Mixer and Event List should be more responsive, Apple promises, even when dealing with larger sessions. Finally, there are performance improvements for projects where multiple Flex Time edits and tempo changes have been utilized. Other new features include the ability to filter by loop type in the loop browser. Musicians will also be able to drag and drop multiple loops into their projects simultaneously, Apple says. The DeEsser 2 plugin has been redesigned as well, with a broader array of options to reduce sibilance. Finally, MIDI beat clocks can now be sent to individual ports, each with unique settings such as timing offset and plug-in delay compensation.In short, it’s a solid list of reasons why, if you’re seriously-serious about music, you might want to start saving the $5k+ for a new Mac Pro when it goes on sale later in the year. Logic Pro X 10.4.5, meanwhile, is a free update for existing owners from today, or available to purchase for new users at $199.99.