The Centers for Medicare & Medicaid Services (CMS) today announced the award of a $50,000 grant to help the Vermont Senior Medicare Patrol (SMP) program fight Medicare fraud. The grant went to the Community of Vermont Elders and it is part of President Obama’s mandate to educate seniors and other Medicare beneficiaries about how to prevent fraud in Medicare.‘This grant is one of more than 50 awarded throughout the country to put more feet on the ground in the fight against Medicare fraud,’ said CMS Administrator Donald Berwick, M.D. ‘We are concerned about Medicare fraud and activity by criminals seeking to defraud seniors ‘ and we want to ramp up our local community resources to educate seniors and people with Medicare about how they can help us stop it.’The grant will provide additional funds to increase awareness of Medicare and Medicaid beneficiaries of health care fraud prevention, identification and reporting through expansion of SMP program capacity. States identified as high-fraud areas received higher amounts to support additional targeted strategies for collaboration, media outreach and referrals. The Administration on Aging will administer these grants in partnership with CMS.‘Unfortunately, scam artists are using the new health care provisions of the Affordable Care Act as an opportunity to scare and steal from seniors,’ said Assistant Secretary for Aging Kathy Greenlee. ‘Additional funding for the Senior Medicare Patrol in Vermont will help us significantly increase our outreach and education to people with Medicare. We applaud CMS for its commitment to fighting Medicare fraud.’SMP volunteers work Vermont to educate Medicare and Medicaid beneficiaries, family members, and caregivers about the importance of reviewing their Medicare notices to identify billing errors and potentially fraudulent activity. Program volunteers also encourage seniors to make inquiries to the SMP Program when such issues are identified, so that the project may ensure appropriate resolution or referral.Since 1997, HHS and its Administration on Aging have funded Senior Medicare Patrol projects to recruit and train retired professionals and other senior volunteers about how to recognize and report instances or patterns of health care fraud. Close to 3 million Medicare beneficiaries have been educated throughout the country since the start of the program, and more than 1 million one-on-one counseling sessions have taken place with seniors or their caregivers. The SMP program funds projects in every state, the District of Columbia, Puerto Rico, Guam, and the U.S. Virgin Islands.http://www.stopmedicarefraud.gov/(link is external) or http://www.cms.gov/FraudAbuseforConsumers/(link is external)
The tool also offers reports to be scheduled in advance and then emailed directly to you, or you can download results directly to a .csv file. These reports also help us in creating our own ROI reports for our clients, and ultimately in fine-tuning their strategy.If you’d like to learn more about how we can help with your CU’s Instagram Strategy please contact us today! 71SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Tara Moseley Create a Strategy Aligned with GoalsWhen your CU is new to a social media platform, it is important to be realistic with your growth goals. Depending on how active your members are on social media, it may take a few months or up to a year to significantly grow your audience on Instagram. Be patient.The overarching goal with any social media platform, is to drive relevant traffic back to your CU’s website, specifically revenue generating webpages for a particular campaign. Growing followers on Instagram is just one piece of the pie. Download Social Stairway’s Smart Goals Worksheet so you can easily measure success with your Instagram campaigns and create a solid Instagram strategy. Starting from Scratch on InstagramWe have a relatively new client who was just starting off on Instagram, and wanted us to help create a strategy to grow their audience there. The revenue goals behind growing their followers on Instagram was to: 1) Grow their assets by $1 million/month, 2) Increase average total services per household by .5, and 3) Increase total households served by 4,000 for the year. We then created a strategy for their Instagram account to help accomplish these goals. Here are a few of our key strategy ideas for clients. Hashtag StrategyDon’t overlook the importance of hashtags. These not only help to further develop your brand on Instagram, but help to expand your audience too. We received great advice from some of the best in the business, Jenn Herman and Sue B. Zimmerman, for creating a hashtag strategy. Sue and Jenn recommend a recipe for hashtag success, which consists of at least 10-15 hashtags per post. These hashtags should be a mix of popular (i.e. multiple millions of posts), semi-popular (hundreds of thousands of posts), and brand specific hashtags (hashtags that are specific to only your CU). This should not only boost your followers and engagement, but will help over time to get your CU ranked in the top posts on Instagram for a particular hashtag. Build Excitement with MembersDo your members know you’re on Instagram? Build some excitement within your branches by offering special events around your Instagram presence. We have a client that was new to Instagram and decided to create a “Follow Friday” campaign to get their members more involved and excited about their presence on social media. Their branches offer giveaways on Fridays including doughnuts, cupcakes, branded merchandise (i.e. key chains, water bottles), and dog cookies to their members to encourage them to follow their CU on social media.The same CU also set up a photo booth at one of their branches with props for members to take photos with a post them on social media. Brilliant idea! Use an Analytical Tool to Fine Tune Your StrategyOnce we have a strategy in place for a client, we then monitor its overall effectiveness and fine-tune it over time. We have tried a few tools for Instagram analytics, but have found that Iconsquare meets our needs very well. Iconosquare allows you to measure performance, user-engagement, track competitors and hashtags, and optimize your strategy. One very helpful element of Iconosquare is that it can tell you when it’s the best time to post depending on your followers being online. We know how dramatic results can be when content is posted at the right time. This is done graphically in Iconosquare (see below): I recently attended The Financial Brand Forum in Las Vegas, Nevada. The Forum hosted over 1500 professionals in the financial sector for a 3-day conference, of which, I attended several breakout sessions on various topics…one session in particular is top of mind for this blog. On day 2 of the Forum, I attended a breakout session about one of the nations largest Banks ($125 Billion in assets) that grew their revenue using social media. I was curious to hear their Director of Social Media speak on the subject to see what her findings were, and their overall strategy for success. One thing that was shocking to me about her presentation was when she said her Bank wasn’t on Instagram. When an audience member asked why, the CMO responded with “our Bank likes to take their time when deciding which social media platforms we should be on, and I’m not so sure where Instagram is going to go.” I can understand her response, but I respectfully disagree with her…and here’s why:Don’t wait. Run!As we know, most credit union member populations are aging. With over 700 million monthly active Instagrammers, the platform’s primary age group is 18-29 years old (aka millenials), which is the perfect market for credit unions to target to grow their membership. We know first hand that with the right marketing strategy, credit unions can be very successful on Instagram. In fact, according to Hubspot “In a world where visual content remains a crucial part of any business’ marketing strategy, Instagram marketing presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.” Tara comes to Social Stairway with a very strong background in Project/Program Management and Technical Consulting. She has implemented large-scale projects across various industries and is also an experienced … Web: www.socialstairway.com Details
RelatedPosts Woods to take first stab at record 83rd victory at Farmers Insurance Open Tiger Woods wins 82nd Tour title Woods pulls out of Northern Trust Open with stiff back Rory McIlroy had been named the PGA Tour Player of the Year. It’s the third time the Northern Irishman had taken the Jack Nicklaus Award, having scooped the honour in 2012 and 2014. The winner was voted on by all PGA Tour members, who played at least 15 official FedEx Cup events during the 2018-19 season. McIlroy won the FedEx Cup for the second time this year, becoming just the second player – after Tiger Woods – to win the season-long race more than once, and the first to win the Players Championship and the FedEx Cup in the same season. With three wins on the season (the Players, RBC Canadian Open and the Tour Championship), McIlroy matched Brooks Koepka for the most victories on tour.Tags: FedEx CupPGA TourRory McIlroy
PUSAG Games is an annual sporting event that brings together teams from various Private Universities in Ghana to compete in various sporting activities. It is organized by the Private Universities Students Association of Ghana (PUSAG), the umbrella body for students in private tertiary institutions in Ghana.This year’s edition of the PUSAG Games was held from the 2nd to 7th of April at Paa Joe Stadium, Kwame Nkrumah University of Science and Technology, Kumasi. It had Access Bank as its title sponsor and Universal Merchant Bank (UMB), as well as Startimes.The 2018 PUSAG Games and Festival saw various Private University teams from across the country battle it out in various sporting activities including basketball, volleyball, table tennis and other track and field events.Four-Time Champions: The Regent University football team led their group and tactically defeated the other teams all through to the finals, with Winston Martin Odame-Labi as the captain and Gideon Aidoo as the head coach. Regent University men’s football team emerged victorious in the final match by defeating their opponent Valley View University 4-3 on penalties to lift the trophy for the fourth time.Regent University men’s volleyball team were crown champions while their female team emerged as second runner-up. The male Volleyball team defeated Presbyterian University to lift the trophy.The Basketball team did not make it to the finals, however, their efforts did not go unrewarded, and they came third in the men’s basketball competition.In all, the Regent Sports Team won gold medals in Football men and Volleyball men, silver medals in Volleyball women and bronze medals in Basketball men. The Sports Team later presented the cups to the President of the University. Receiving the Cup on behalf of the institution; the President of the University, Prof. Nicholas N. N. Nsowah-Nuamah congratulated the team for their salient performance, and for maintaining the good name of the institution during the games.The Regent Community congratulates our gallant sports men and women once again!