Monroe County Sheriff’s Office say 53-year-old Gilford Abshire attacked and beat his cellmate Monday morning after the cellmate asked him for a “courtesy flush.”Monroe County Sheriff’s Office spokesman Adam Linhardt said the 65-year-old victim, who was in jail for violating his probation on DUI and drug-related charges, told deputies he was upset at Abshire throughout the day for passing gas and asked him for a “courtesy flush” because of the smell.Instead, Abshire started kicking him while he was on the bottom bunk and then threw him across the cell. The victim was taken to the hospital where he suffered from a broken nose and three broken ribs.Abshire now faces two felony counts of aggravated battery, and the two men are no longer roommates.
Jonathan Lee replied for the Thunder Cats.Beaver Valley broke the game open in the third period scoring twice in the opening three minutes to extend the margin to 4-1.The Hawks then rode the netminding of Tallon Kramer to book a ticket in Sunday’s Gold Medal game.Tyler Ghirardosi and Dylan Kent also scored for Beaver Valley which was outshot 28-22 by the Thunder Cats.Michael Spenrath had the other marker for Creston Valley.In the other contest, Mitchell Williams scored early in the first overtime period to power Campbell River to a 2-1 victory over Aldergrove Kodiaks.The win allowed the Storm to secure second place in Cyclone Taylor round robin standings.Creston Valley meets Aldergrove at 2 p.m. in the Bronze Medal game while the Hawks and Storm play for the Cyclone Taylor Cup at 7:30 p.m. After losing for only the third time this playoff season Friday, the Beaver Valley Nitehawks responded in a big way Saturday at the Cyclone Taylor Cup in Creston.The Hawks rocked the hometown Thunder Cats 6-2 to advance to the Cyclone Taylor Cup Final Sunday against the Campbell River Storm.Kyle Hope scored three times and McKoy Hauck and Tyler Hartman each added two assists to power the Kootenay International Junior Hockey League champs into the final and a chance to represent BC at the Keystone Cup later this month in Arborg, Manitoba.After a scoreless first period, Beaver Valley took a 2-1 lead on goals by Hope and Hauck.
LIGHTLY RACED SPANISH QUEEN MARCHES TO IMPRESSIVE 1 ½ LENGTH WIN IN GRADE II, $200,000 HONEYMOON STAKES; CALIFORNIA-BRED FILLY BY TRIBAL RULE GETS 1 1/8 MILES ON GRASS IN 1:47.24
TRAINER BALTAS INDICATES CAL-BRED FILLY WILL BE POINTED TO GRADE I AMERICAN OAKS MAY 30 ARCADIA, Calif. (May 3, 2015)–Lightly raced Spanish Queen attended the pace, saved ground and accelerated through an opening two paths off the rail turning for home to register an impressive 1 ½ length win under Brice Blanc in Sunday’s Grade II, $200,000 Honeymoon Stakes for 3-year-old fillies, covering 1 1/8 miles on turf in 1:47.24.Trained by Richard Baltas, the California-bred daughter of Tribal Rule came off a close second at the distance in the Grade III Providencia Stakes April 4 and got her first stakes win Sunday and her second win from just three starts.“She has a helluva turn of foot,” said Baltas. “Brice made a good move there at the top of the lane. I thought he was going to go around, which probably wouldn’t have mattered, but he did make a helluva move there splitting horses…If she comes out of the race good and she really wants to go, then maybe we go in the American Oaks (Grade I, 1 ¼ miles on turf May 30).”The second wagering choice in a field of nine, Spanish Queen, who is out of the Unusual Heat mare Spanish Bunny, paid $8.00, $4.60 and $3.80. Owned by her breeders, Jack Nakkashian, Harry Bederian and Harout Kamberian, she picked up $120,000 for the win, boosting her earnings to $183,600.“She’s done everything well and she even seemed like she was a step better than her last race,” said Blanc. “Ninety percent of the horses wouldn’t have gone through that hole, but she didn’t chicken out on me. She’s got a big heart and I was able to maneuver her…She’s professional, she loves racing, even when she started working. She’s getting better and better.”A three-time minor stakes winner, longshot Sharla Rae sat mid-pack to the far turn under Drayden Van Dyke and mounted a sustained rally through the drive to overtake pacesetter Spirit of Xian a sixteenth out, finishing second by 2 ¾ lengths. The longest shot in the field at 48-1, Sharla Rae paid $31.00 and $16.00.Ridden by Joe Talamo, Spirit of Xian broke from the eight post and easily cleared the field going into the far turn and continued to show the way until overtaken by the winner a furlong out. Off at 7-2, Spirit of Xian paid $3.80 to show.Fractions on the race were 23.07, 46.81, 1:10.80 and 1:35.48.Racing resumes at Santa Anita on Thursday, with first post time at 1 p.m. Admission gates open at 11 a.m.
Top Reasons to Go With Managed WordPress Hosting TechStars is joining forces with the Ewing Marion Kauffman Foundation to help simplify access to the growing number of accelerator programs. As part of the partnership, the Kauffman Foundation will provide TechStars with $200,000 funding to build software that can be utilized by accelerator programs.Specifically, these funds will be used to help build an application system that can be used across industries, not just within the TechStars Network. The aim of the system will be to ease the application process, allowing entrepreneurs to fill out one form to apply to multiple participating programs, rather than have to repeat the process for each organization they apply to.The new system will also allow the Kauffman Foundation and other researchers to analyze the data surrounding these programs. This will help understand the demand for accelerators, the funding opportunities, as well as the business results for participating companies over time. “The Kauffman Foundation is supporting the seed accelerator movement that TechStars helped pioneer, with the goal of making it easier for entrepreneurs to gain access to mentorship from the best and brightest entrepreneurs and investors in their communities,” says TechStars CEO David Cohen.The joint efforts grow out of the White House’s Startup America Partnership, an alliance that aims to boost high-growth companies and, by extension, boost the U.S. economy. A Web Developer’s New Best Friend is the AI Wai… Related Posts audrey watters Tags:#start#tips Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Market
The Dos and Don’ts of Brand Awareness Videos Tags:#AI#Contextual Intelligence Platform#marketing#martech#media#television#TV Andrej Kovacevic Trends Driving the Loyalty Marketing Industry Related Posts It’s no secret that the internet has changed the way that people all around the world consume media. It’s been a disruption that has almost completely upended the broadcast and cable television industries and has already decimated the home movie rental industry (with the notable exception of Redbox, somehow).The rise of the internet as a media delivery platform has also created a whole new set of priorities for marketers and advertisers.The majority of marketer and advertisers still face decisions regarding how they’re going to transition their focus from traditional media to digital. As of today, the conventional wisdom holds that if cable and traditional broadcast media aren’t quite dead yet, they’re about to be.Article after article claims that savvy marketers are committing brand suicide if they aren’t plowing their budgets into online advertising via Facebook, Google, and Amazon, or a variety of branded technology approaches. A closer look at the facts, however, reveals a picture that doesn’t quite match the general perception of the situation.The reality is that the ongoing martech wave that’s helping brands to improve how they target specific demographics with customized messaging online is starting to reach traditional media as well. That’s adding a new-media flare to a decidedly old-school marketing channel, and it’s keeping traditional media viable for far longer than most observers would have predicted.For an overview of what’s happening, here’s what marketers need to know about the death – or lack thereof – of television as a primary advertising and marketing medium, and how technology is providing options in the space that wasn’t available a few short years ago.The walking dead.To call traditional media anything other than an industry on the decline would be at best a deception, and at worst, an outright lie. There’s no question that digital media is and will continue to be ascendant, and that it is going to supplant broadcast and cable television as we move further into the 21st century. One look at Netflix’s subscriber count tells you everything you need to know about that particular question.At the same time, however, calling the television ecosystem dead as an advertising and marketing vehicle is nothing short of absurd. For proof, consider that estimates indicate that by the end of 2022, 80% of American adults will still be paid television subscribers. That’s means that although television is in decline, it still possesses a reach that is unsurpassed by any other single medium.No competent sales and marketing team can afford to ignore these stats. Instead, advertisers should focus on when and how to exploit that television reach to target specific demographics that digital still can’t deliver.Who’s cutting the cord.When weighing the use of television advertising in any marketing push, the key to success in the current bifurcated media environment is intelligent targeting. Getting that part of the equation right is less about who television will reach, and much more about who it cannot. That means it’s critical to understand which demographic groups fall into the “cord cutter” or “cord never” categories, for whom conventional television is not a part of their media diet.Cord cutters, as their name implies, are individuals who have left their cable subscriptions behind and moved to digital OTT platforms to satisfy their media needs. A recent survey revealed that they are a group with an average age of 42, representing eight percent of the adult population. Critically, the group is split almost right down the middle between men and women and has an average household income of $52,000, making it a desirable, if small, demographic group.Cord nevers, on the other hand, are a group that has never subscribed to a pay television service at any time. Their average age is 34, but that’s not representative of the group as a whole, which skews young (62% are younger than the average – it is pushed upwards by large numbers of seniors that never left broadcast television). More than half of cord nevers are a part of the Millennial generation, and with an average household income of $41,000, they’re a valuable – and growing – demographic group.Taken together, the two groups represent some pretty desirable viewers. At the present moment, however, their total numbers haven’t risen to the point where television becomes an ineffectual marketing medium for all but a tiny slice of businesses.The viewers that are still reachable represent the overwhelming majority of all demographic groups, and although the makeup of the ‘cord never’ group portends a huge problem for broadcast and cable companies on the horizon, it’s an issue that is nowhere close to reaching crisis levels.Technology Begins to Improve Campaign CoordinationEven as viewership of traditional media continues to erode (little by little), the latest in AI and martech solutions are intervening to bring a whole new relevance to space for marketers everywhere. The most visible example is the recent additions that Google has made to its DoubleClick Bid Manager.They’ve been running two beta programs that allow digital advertisers to create blended ad buys split between digital platforms and traditional television outlets. Advertisers can exercise granular control over how their blended campaign operates by defining triggers that determine when each component launches.For example, advertisers can trigger a blitz of online ads to begin immediately after the first airing of a new TV spot, to enhance follow-up impressions or amplify reach to the aforementioned digital-only groups.If that’s not enough, Google also expects to provide advertisers with the ability to time campaigns to real-time, unplanned live events, like a sports team winning a game, or scoring a certain number of points.The system they’re designing should benefit from low lead times between digital and conventional platforms, as it takes just a few seconds for the platform to begin serving digital ads when a real-world trigger occurs.To gauge efficacy, users will have access to real-time search data that shows them any shift in brand search volume before, during, and after ad performance across all mediums.AI Brings Enhanced TargetingPhoto: Tierney / Adobe StockDigital advertising giants like Google aren’t the only ones introducing technology that gives advertisers new ways to leverage television’s continued power and reach. Some of the television industry ‘s best-known names are getting in on the act, too.NBCUniversal, for one, is making use of an AI-powered system known as the Contextual Intelligence Platform that aims to help advertisers auto-target ads to fit seamlessly into airing content. The goal is to make the ads less intrusive, and more relevant for viewers so they’ll be receptive to the messaging.The system arrives at placements by combing through visual content descriptions, closed-captioning data, and program scripts to spot topical matches between ads and the shows they run in-between.Also, proprietary algorithms work to determine the emotional content and tone of both the advertising and the shows it may be paired with to reduce inappropriate ad placements. So far, Josh Feldman, NBCU’s head of advertising and marketing creative reports that ads placed by the system have yielded 19% and 64% increases in brand and message memorability, respectively, so the early returns are excellent news for advertisers.Putting it All TogetherAs technology continues to draw the worlds of digital and traditional marketing and advertising together, the possibilities for marketers are increasing, and the case for abandoning traditional media is weakening. The advances mentioned here already provide the tools required for marketers to operate true mixed-media campaigns, and present a unique value proposition that can’t be discounted.There’s also every reason to believe that those tools will continue to evolve and become even more useful in the coming years. When you consider that the reports of television’s demise have been exaggerated by a distorted view of digital’s primacy in the 21st century, marketers have no choice but to reevaluate their plans and recognize that for large swaths of the population, it’s still a television world – and the internet is just living in it. Digital Marketing Jobs in the Government Sector AI is Not the Holy Grail of Sales, at Least Not… Andrej is a dedicated writer and digital evangelist. He is pursuing an ongoing mission to share the benefits of his years of hard-won expertise with business leaders and marketing professionals everywhere. He is a contributor to a wide range of technology-focused publications, where he may be found discussing everything from neural networks and natural language processing to the latest in smart home IoT devices. If there’s a new and exciting technology, there’s a good chance Andrej is writing about it somewhere out there.
The utterly butterly Amul girl was one of the best political commentators we have ever had: Bharat Dabholkar
Bharat DabholkarAmul wasn’t an advertising campaign, it was a drooly, mouth-watering, once-in-a-lifetime, never-before, never-again dream come true. This little girl created by Sylvester daCunha and drawn by Eustace Fernandes has, today, at the age of 50, the timeless beauty and youth that would put many a socialite to shame.Although many,Bharat DabholkarAmul wasn’t an advertising campaign, it was a drooly, mouth-watering, once-in-a-lifetime, never-before, never-again dream come true. This little girl created by Sylvester daCunha and drawn by Eustace Fernandes has, today, at the age of 50, the timeless beauty and youth that would put many a socialite to shame.Although many of us helped her grow through the decades, her real father was this inimitable doodhwala named Verghese Kurien. If it wasn’t for him, and his faith and confidence in letting us groom her as we deemed fit, the little girl would have been stunted like so many other brilliant advertising ideas do. Creative people you find penny a dozen, a client who says don’t show me what you do, you don’t need my approval, just do it, is as we say in Sanskrit, na bhuto, na bhavishyati. The Amul girl owes her existence and her ever growing fame to him.She was born like that, and once she got going, she changed faster than a woman changes her mind or a politician his party. She was funny, witty, innocently brutal but never taking sides, and never hurting. She was Gujarati, Bengali, Madrasi, Marathi and whoever else the region and topic needed her to be. There is a saying in Hindi: Paani re paani tera rang kaisa, jisme mila do lagey uss jaisa.She personified that in her many avatars. She was faster than your daily newspaper, and she had more fans than most Bollywood superstars. She didn’t promote butter, she spread smiles and happiness. And that made Amul the mind-bogglingly undisputed market leader. A whole generation grew up looking forward to what she would say and in that, she was second to only one man, the common man of R.K. Laxman.She dabbled in sports, in festivals, in fashion, in films but she was best when she dabbled in politics. Both national and international. She made mundane, murky political happenings bearable by looking at their lighter side. Whether punning on the names of contestants for the chief minister’s chair in Haryana (Devi ke Bhajan ki Bansi bajey-toh Hari ana Amul laike) or showing MGR, as the filmstar in his film Onnai Vida Maten (I won’t leave you), which she changed to vennai vida maten (I won’t leave butter). Or commenting on the continuation of Sharad Pawar’s domination in ‘It’s Sharad ritu all year round-with Amul’ or on Rajiv Gandhi, one of the few good-looking leaders in India and his party symbol in ‘Hand some winner-Amul’. Or after a harsh Budget by the then finance minister, saying ‘Stop V P ing and SING-Amul butter costs less’. Or welcoming then French president Mitterrand (pronounced mitterron) by saying ‘Hamare French mitteron ke liye-Amul Butter’.advertisementOr gloating over the fate of struggling political parties by saying ‘It has majority in every house-Amul’. Or in a country driven by regional strife, showing how scattered slices of bread can stand together if buttered: ‘United we stand-Amul the bond that unites’. Or ‘Amul’s Rajya in every Sabha’.When Maggie Thatcher and her Tory party won the British election, the Amul girl saluted her with ‘HisTORYic choice-utTORYly, butTORYly Amul’. She even welcomed Zia-ul-Haq, the president of our friendly neighbourhood country, by saying ‘Pyaar se Zia bhar aaye-jab Amul Butter khaye’. Even the nam conference didn’t escape her attention: What’s in a NAM?-lots of goodness if it’s Amul. Or when she demanded basic needs for the common man with ‘roti, kapada aur makhhan-Amul makhhan’. When the Central Government announced a five-day working week, the Amul girl asked, ‘What do government employees still do seven days a week? Eat Amul.’ And in that hoarding, the Amul baby, dressed as a government employee, was shown eating Amul with both her feet on the table and the words ‘eat Amul’ written under the table. Some saw a whole new hidden meaning in that. That the words ‘eat Amul’ were written under the table signified a whole new meaning to them. (This extra bit of cheekiness was not intended but never denied either. Till now.)And her saga has continued for 50 years. A new comment every week. Week after week. The list is endless. So many to remember and too many to include. The utterly butterly Amul girl was one of the best political commentators we have ever had. And by far, the prettiest.
Kareena Kapoor Khan walked the ramp for designer Sabyasachi Mukherjee during the just-finished Lakme Fashion Week 2016 and brought down the house by proudly flaunting her baby bump. The pregnancy glow added a quality of ethereality to her walk, as she looked stunning in Sabyasachi’s opulent lehenga. There seems to be a shift in order in Bollywood since the early 2000s, when actors would hide from the shutterbugs during their pregnancy.There seems to be an acceptance and pride for motherhood within the actors’ fraternity, as Bollywood stars have become increasingly open about this phase in a woman’s life. The curiosity surrounding an actor’s phase of pregnancy is quite the big deal in the West, with actors like Angeline Jolie flaunting her multiple pregnancies, with husband Brad Pitt by her side; other A-listers like Kate Winslet and Natalie Portman too didn’t have a problem showing off their baby bumps on the red carpet.Inspired by Hollywood?In contrast, there was a time in Bollywood in the late 90s or even before that, when a female actor getting married, or embracing motherhood would be the kiss of death for their acting careers. Very few actors like Madhuri Dixit and Kajol have actually been able to make a comeback, thanks to their following and Bollywood insider loyalists. However, that was also the time when actors would hate being photographed during their pregnancy, fearing losing out on their fanbase or maybe even wanting to draw the line with their personal life.The first lady cometh forward…The shift began after an overweight Aishwarya Rai Bachchan was sporting enough to pose for pictures with husband Abhishek Bachchan, for father-in-law Amitabh Bachchan’s 70th birthday bash. Widely known as one of the prettiest women on the planet, Aishwarya came out in front of the media celebrating her motherhood to the fullest, even after she had not shed the post-pregnancy extra kilos. A widely-circulated photo of the actor’s double-chin made several people write off Rai. She, after all, was among the world’s most beautiful women.advertisementThat helped other women to come out and celebrate their motherhood, especially the women of Bollywood who are judged harshly if they don’t check every item on the Bollywood actress template. Industry folk like Lara Dutta, Shilpa Shetty and Genelia D’Souza have celebrated this new phase of motherhood, sharing their everyday happiness through social media, along with posing for the paparazzi at events and parties.To vain or not to vain?It seems like Bollywood is finally mature enough to deal with pregnant actors, along with actors not being shy any longer about not looking their best or fittest or thinnest. However, it is still debatable whether actors have become less vain, as exemplified by a Kareena Kapoor Khan, who addressed the media recently and coaxed them to discuss her maternity dress plus the way her hair was done.Vain or not, Bollywood seems to have come of age about pregnancy and baby bumps. Even the runway would vouch for that.
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Mike Coats Jr., the son of former University of Oklahoma linebacker Mike Coats Sr., announced he is transferring from Lamar to Oklahoma State. Coats played outside linebacker at Edmond Santa Fe and spent just one season at Lamar but did not play.He posted the following statement on Twitter.Most don’t know the whole story, but back in December during Christmas break I went through surgery on my knee for the second time in under 2 months. My family and I believed it was best that I stayed home, not returning to Lamar, to rehab here in the city and transfer to Oklahoma State. I appreciate the Lamar coaching staff, and also thank Mike Gundy and Glenn Spencer for the opportunity they’re giving me to play at OSU.As a high school prospect, Coats was offered as a preferred walk-on by the OSU coaching staff, but never received a full-ride scholarship to an FBS-level school. Now he will team up again with his hard-hitting high school teammate Calvin Bundage, a rising linebacker in the OSU program.Because he is transferring from an FCS program to an FBS program, he won’t be required to sit a year as NCAA rules dictate—although his recent surgery history suggests he might require extended time to heal before competing with the Cowboys.
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Ask any OSU fan what most excites them about this coming fall and chances are you’ll get answers regarding the offense. Mason Rudolph’s Heisman hopes. The ridiculously deep and talented receiver pool. Will Justice have its day?!But in order for Mike Gundy to take his place on the recently-vacated Big 12 mountaintop, it’s the defense that is going to have take a step forward in 2017. That defense, self-labeled with the “We’re Takin’ It Back” moniker has always seen its effectiveness directly tied to its ability to dispossess the opposition.Mike Gundy recognized that fact when discussing the similarities between his upcoming squad and the one he coached to a Fiesta Bowl win in 2011.AdChoices广告“The good news is that we may be better on defense than we were then,” Gundy told media members in early spring “but those teams were really good at forcing turnovers which allowed us to get more opportunities so we could outscore you.“A lot of what we do in this league has come down to that anyways. The strategy that we talk about, based on what our personnel is and what we think we can do in all three phases.“There are a lot of similarities. I hope it turns out that way.”While scheme and a calculated emphasis on forcing turnovers in practice definitely helps, the best of Gundy’s defenses have featured at least one dynamic playmaker in the secondary.The 2008, 2009 and 2010 teams had opportunists like Perrish Cox and Andrew McGee. The Cowboys finished in the top 15 nationally in interceptions each of those three years. In 2011, Justin Gilbert and Brodrick Brown led the Cowboys to a No. 2 finish nationally in picks.Since then, it’s been a seesaw of sorts. OSU was 65th in interceptions in 2012, 55th in 2014 and 35th in 2016. In the odd-numbered years they’ve fared drastically better. No. 2 in 2011. No. 3 in 2013 and No. 14 in 2015. Those seasons’ results corresponded to win totals of 12, 10 and 10, while the Cowboys’ dip in turnovers resulted in seasons of eight, seven and 10 wins during the even-numbered years.If the recent trend is anything other than coincidence, Oklahoma State should be looking at another top-15 finish in picks. And if that’s the case, who will that playmaker be?There’s Adrian Baker, the grad transfer from Clemson. Or possibly one of the young corners that Gundy and Co. seem to like so far. But the strongest candidate to be the lead ball hawk has been on campus for four years.Ramon Richards has settled nicely into his new role as a full-time safety. It’s a move which puzzled many when Mike Gundy announced it this past spring, especially since Richards was the only cornerback on the roster (at the time) with any starting experience.But this is not the first time Richards has undergone a position swap. He played defensive back occasionally during his last two years of high school but Richards was known as a state champion quarterback.After being thrown into a starting corner role as a true freshman, Richards took his lumps. But over his three seasons in orange, he’s gone from a reckless gambler who could follow up any huge play with a blown one, to a more consistent defender and a vocal and spirited leader of the Cowboy defense.But Mike Gundy knows that some of that recklessness will never leave Richards. And that’s what he’s counting on.“My personal opinion, I’m not a defensive guy,” Gundy admitted during his opening spring press conference “but he’s [Richards] better out there roaming around than he is locked into a certain area.”Gundy talks about Ramon like that middle child who sometimes makes you want to pull out part of your mullet but that you also love just a little more than the rest.“He’s like one of those people that you work with that you’re talking to and they never look at you because they’re thinking about something else and working over here on something,” Gundy said. “That’s how Ramon is, so he’s better roaming around and freelancing and seeing what’s going on out there.”And Ramon has little trepidation about the change. He’s confident in his instincts. Richards has either led the team or shared in the lead in interceptions the last three seasons. He also enters 2017 as the active career leader among Big 12 players.“It’s been great. It’s been amazing,” Richards said through his signature smile. “I love the position and I’m excited for the potential that I have. For one, ball skills. I’ve got my hands on a lot of balls. I got to make sure that I catch them. Two, bringing the young guys up and letting them know that they are not just here to fill in. They are here to make plays and go a step further.”As Gundy and Richards enter their last fall together, expectations couldn’t be higher. The dynamic duo of Rudolph and Washington have decided to return for their final years. The schedule sets up nicely as the Cowboys welcome the Big 12’s big boys to Stillwater. It’s an odd year(!) If Gundy’s Cowboys are going to reach their potential in 2017, believe that Ramon Richards will be a big part of it.
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Mike Gundy dancing on First Take and riffing on his mullet during his ESPN car wash on Thursday and Friday was a reminder of what we learned earlier in the week: Oklahoma State is winning the preseason lead-up to the 2017 Big 12 season.Don’t hurt ’em @CoachGundy! pic.twitter.com/TfI3URSFqc— First Take (@FirstTake) July 21, 2017They won Media Days, Gundy is winning everything and spirits are high east of I-35.This guarantees nothing, of course. OSU might suffer injuries, lose to teams they shouldn’t lose to and be watching OU and Texas play at Jerryworld for the Big 12 title in December. But in the final days leading into the 2017 season, one Big 12 team (and coach) stands above the rest.AdChoices广告Part of the reason for this is that Bob Stoops retired, and there is a “face of the Big 12” void to be filled. The other part? Gundy actually knows how to fill it.You guys saw it on social media during Big 12 Media Days. From the Zach Sinor Heisman campaign to Gundy saying his mullet has been worth millions, the Cowboys have struck the exact right tone all week.“It’s an exciting time for all of us,” said Gundy in his opening press conference on Tuesday afternoon in Dallas. “I was thinking flying down this morning just how we evolved at Oklahoma State and the culture that we’ve created with the young men and how fun it is for myself and our staff, the guys that were on the plane. They’ve been such great leaders for us. We’ve evolved into something really special at Oklahoma State.”Contrast Gundy’s “I’m telling the jokes and I’m in on them, too” *wink*wink* with Tom Herman’s uber-serious “we’ve always been Texas, and that’s who we’re going to be” schtick. Then there was Matt Rhule’s “I might know what I’m doing, but I’m going to read a prepared statement and reference Joe Paterno” performance.I think you can start to see why Gundy has won the week (and beyond).This isn’t difficult, either. Or it shouldn’t be. This is not the time of year for coaches to be breaking down 3-3-5 defenses and talking third-string right tackles. That stuff is fine for the middle of the season, but it doesn’t play well to fans and recruits who just want to consume a little middle-of-the-summer #content.Teams and coaches who take themselves too seriously are either insecure about the future or don’t have a culture that allows folks to, um, let their hair down. As Carson and I discussed on our post-Media Days show, those pressers and interviews are what you make them. They can be monotonous and boring and full of cliches. Or you can have some fun without getting too silly.“We’ve got a great group of guys who understand our culture and are fun to be around,” said Gundy at Big 12 Media Days. “I tell them all the time, ‘I don’t know how many games we’re going to win this year. We’re going to try to win every game. We’re going to try and prepare you to win every game.’“But you guys are just fun to be around and fun to watch grow. Fun to watch develop. Kids from all different backgrounds. City kids, country kids, white kids, black kids, rich kids, poor kids. And all come together and they work their ass off. And they get better. And I just enjoy watching that. That’s fun for me. I’m confident about their ability to work together as a team. And I enjoy that.”It’s clear that Gundy is enjoying life as the winningest coach currently manning a Big 12 team. We watched him talk about how he embarrasses his kids by wearing a ponytail and trade stories off camera with Dana Holgorsen.Gundy is a national treasure. pic.twitter.com/0pp7xyJnTE— Pistols Firing (@pistolsguys) July 18, 2017OSU might not win the Big 12 this year, but they’ve won every everything put in front of them thus far. Yes, it’s just the preseason and it doesn’t mean much if the next four months go sideways, but at the moment it’s undeniable: Mike Gundy and Co. are undefeated heading into fall camp.