Children’s toy store operating the three magic weapon
childhood should be happy, happiness comes from a lovely toy, the toy always plays a very important role in the minds of children, a children’s toy store, not only to take into account the child’s preferences, but also to understand the parents’ consumption psychology. After all, the toy is provided to the children, but the customer really parents, only to meet the needs of these two types of people, in order to be successful. So, how to operate the toy shop? Follow the small series to see the children’s toy store operating three magic bar!
1, shop style to attract enough
children’s toy store shop style mainly from the decoration and store signs and other places. Store decoration to the visual impact, to attract children to stop and enter, more easy to be parents for children, and the visual impact does not have to design fancy, bright colors and simple and generous, but according to the children’s aesthetic characteristics is a more economical way. At the same time, we should have their own shop style, whether it is a huge Logo or cartoon image, we must strive to make people remember at the first glance. Children’s toy store can not be too delicate, but must give the impression of people who have been impressed. It is recommended to use a bright monochrome paint the entire shop front, the sign is a great Logo, can be designed into a huge cartoon characters holding signs, it will be easier to impress.
children’s toy store shops can be based on the casual style of the main, with a simple large shelves of goods, which can save the warehouse space. To separate the commodity level, the higher grade on the glass showcase, can be expensive, as is to store up the scene (but it is fine, one or two is good, it is best to have a collection of meaningful toys, such as limited edition), with a small promotional toys on a grass basket for a class container, unified price, the rest of the bookshelf.
2, children’s toy store customer management
children’s toy store customer management is an essential step in the operation. Children’s toys store customer management is divided into the development of new customers and maintain old customers in two parts. At the beginning of the operation of the store to consider the preparation of a certain number of membership cards (such as: Shop limited edition 50 or so) to reward the initial support of the guests, these cards should be more favorable than the future card. As for the purchase of goods (no amount limit), enjoy the membership card after the future than a little more discount (as opposed to 10 percent off cards, a card can hit 20 percent off), and the members look to design beautiful, emphasizing the special significance at this time of the membership card.
besides, effective way of integral system is also a children’s toy store customers, should give the membership card integral of different natures, and in a certain time after operation (1 years) launched a membership card upgrade system, opened membership card after the membership card can be set for the minimum amount, such as the purchase of 1 recommended