Good business should create a good selling point

in today’s market, if there is no selling point, can not attract customers, I am afraid there is no way to attract customers to trade. So, if you want to succeed in business, but also need to refine a good selling point, so that the business will really help.

the author of the opposite side of the unit has a small shop, rolling broadcast ads every day is: boss ran, the boss ran, the boss is not operating, special sales of goods!" After a month for: "the boss came back, the boss came back, the boss to celebrate, discount bargain." The next month is: "the boss ran again, and ran away……" The central idea of its marketing is: boss. He sells "fun."".

had seen a dumb man in a stall, and his business was doing the best there. In fact, he just write down a number (price), do not bother, monoprix. He sold it".

often heard the seller selling apples downstairs shouting: "big and sweet apples, fruit growers personally planted apple!" Every time I can not help but laugh out loud: do not have the kind of apple fruit farmers? However, he sold the "true colors".

a big sister, she sold to the magazine, always take a stack of second magazines, because not dirty. She sells "intimate".


many engineers and product managers do not understand: customers do not want to buy a product, they need to use a product to complete a task or solve a problem. It can be said that: the customer is not the drill, but the hole; the customer is not a toilet brush, but a clean toilet.

if the customer needs a cup of water to quench their thirst, right and left, the clerk finally happily side to a cup of wine, said: "although let you wait for a long time, but you see things more high-end we provide……" Apparently, this is a show off.

if the merchant even its own selling points are not way out, but also to get the trust of consumers? Make business more successful? So, sell it, don’t show off. Good business, need to have a good selling point, and the best selling point, is the characteristics and key points.